Reference

All references

PROJECT OVERVIEW

SCONTO Furniture

Our company manages the entire online marketing for one of the largest chains and online shop with furniture in the Czech Republic, starting with the SEO activities to increase conversions on their e-shop to large video campaigns on YouTube. The core of client's online marketing are PPC campaigns in search that guarantee immediate business performance on SCONTO's online shop. These are complemented by dynamic retargeting in RTB Adform, PPC campaigns on Facebook and complete management of social networks.

The client's requirement was to increase the turnover of their e-shop with proportional cost of clicks. We managed to meet this goal. The sales on e-shop increased by more than 30 % while the proportion of advertising investments to total turnover remained the same.

RESULTS
Target
E-shop traffic Annual increase 32%
Turnover Annual increase 32%
Sales Annual increase 6,4%

Project description

Our cooperation with SCONTO Furniture began in November 2014. The main objective was to keep the cost of sales rising slightly while constantly increasing turnover and maximizing performance of their e-shop.

For SCONTO Furniture, our company manages PPC campaigns in search focused on a whole product range of e-shop, from small accessories towards the sofas to the modular furniture for living rooms and kitchens. Beside PPC campaigns in search our company also manages dynamic retargeting and product listing ads campaigns in Google AdWords, which have a very good performance and low cost of conversion. Dynamic Retargeting is applied through the RTB Adform where we also manage display campaigns for precisely defined audiences who are interested in furniture from CPEX.

The PPC advertising on Facebook targeted to new audiences, retargeting lookalike audiences generated by Facebook are also included in performance-related campaigns. Our company continue the Facebook advertising with content for social networks and by replying to the comments of fans. All search engines are optimized for cheap and quality traffic. Comprehensive online marketing communication ensures excellent results in a very competitive segment of furniture retailers in the Czech Republic and Slovakia.

  • Social networks management
    Social networks management
    Social networks management
  • Banners for dynamic retargeting
    Banners for dynamic retargeting
    Banners for dynamic retargeting
  • Banners for CPEX audiences used in the system Adform
    Banners for CPEX audiences used in the system Adform
    Banners for CPEX audiences used in the system Adform
  • PPC Google search - PLA campaigns
    PPC Google search - PLA campaigns
    PPC Google search - PLA campaigns
  • PPC Search in Seznam
    PPC Search in Seznam
    PPC Search in Seznam
  • PPC campaigns on Facebook, including the use of MLA and Retargeting campaigns
    PPC campaigns on Facebook, including the use of MLA and Retargeting campaigns
    PPC campaigns on Facebook, including the use of MLA and Retargeting campaigns