Reference

All references

PROJECT OVERVIEW

A3 Sport

For one of the leading retailers in sports apparel and footwear in the Czech Republic, the company A3 Sport, MarketUP prepared a multichannel campaign. The campaign promoted a selected range of Adidas sports and leisure footwear to increase the volume of online orders via the e-shop and offline purchases in a wide network of stores.

MarketUP proposed a complex mix of online channels on GDN billboards, Facebook, and in the advertising networks for RTB using the context, interests, behavior, demographic indicators targeting and advance Retargeting.

The result of multichannel campaign was a massive hit on targeted audience, and we were able to cross very strictly defined objectives. The Adidas campaign has reached more than 100 million views.

RESULTS
Target
Display impressions Overfilled by 19%
Clicks Overfilled by 36%
CTR Search 7,2%
CTR Display&Social 0,25%

Project description

The Campaigns in Google search and Seznam attained above average CTR. The banner ads were also successful. Google Display Network banners had due to superior targeting a very low cost per click. Banner ads were appropriately complemented with adverts on Sklik advertising space.

Facebook advertising reached an extremely high level of involvement of the audience and had an above-average share of display impressions in selected content on desktop computers. The Facebook campaign had approached 2.16 million unique users.

The RTB banner campaign in the system Adform was used for targeting a premium audience generated from CPEx association and for other advertising networks of Run of Network mode with demographic restriction including Retargeting.

In the communication mix, also included was a three-week booking of Mlada fronta's advertising space in the web branding format.

  • Example of Facebook Ad
    Example of Facebook Ad
    Example of Facebook Ad
  • Banners in AdWords
    Banners in AdWords
    Banners in AdWords
  • Banners in Adform
    Banners in Adform
    Banners in Adform
  • MF Web branding
    MF Web branding
    MF Web branding
  • Used channels proportion
    Used channels proportion
    Used channels proportion